Jeep Enthusiasts Unite! It’s the 4th Annual Jeep Invasion: May 31st – June 2nd - Think Dunes - Silver Lake Sand Dunes

Jeep Enthusiasts Unite! It’s the 4th Annual Jeep Invasion: May 31st – June 2nd

ThinkDunes|May 22nd, 2019

Now in its fourth year, the Jeep Invasion is quickly becoming one of the most anticipated events at the Silver Lake Sand Dunes!

Full of amazing food, live music, fireworks, and — of course — tons of Jeeps and plenty of time on the Dunes, this event attracts Jeep owners and enthusiasts from all over the country. There will also be awards, national and local vendors, off-road exhibitors, a parade, activities for the kids, and much more!


What to Expect This Year

As in past years, this 2019 Jeep Invasion will begin with the Kick Off Cruise & Convoy from Lane Automotive in Watervliet, MI to the site of the Jeep Invasion: Silver Lake. This year, the Cruise & Convoy will take place on Friday, May 31st. Participants will be provided with breakfast in Watervliet and will receive a special windshield decal, which provides access to a private parking area all weekend long.

On Saturday, June 1st, the party really gets started with registration beginning at noon at the Golden Sands Golf Course & Bucket Bar, plus a family-friendly trail ride, sponsored by Country Dairy.

Throughout the day and evening on both Saturday and Sunday, the lineup of events will be jam-packed with awesome trail rides, “Show-N-Shine” judging and awards, the Performance Marketplace, fun activities for the kids, live music, delicious food, raffle giveaways, a movie night, fireworks, and much more. You can download the full schedule of events and their locations on the Silver Lake Sand Dunes Jeep Invasion official website.

The Jeep Invasion attendees will have their closing day parade Sunday June 2 starting at 10:00am, ending on the dunes at the bottom of Test Hill. We hope that the Jeep Invasion attendees can stay and participate in the parade and the Blessing of the Duners event prior to driving home after a fun filled weekend.

After the parade, starting at noon on Sunday, June 2nd, the Blessing of the Duners will be held in the ORV section of Silver Lake State Park. Pastor Kevin Rigg will give a short service and blessing to all ORV’s to have a safe and successful 2019 season. All attendees receive a free commemorative sticker to display on their vehicle.

For a full list of events, view our schedule.


Just the Facts: Event Information


  • Friday – May 31st, 2019
  • Saturday – June 1st, 2019
  • Sunday – June 2nd, 2019


Except for the start of the Kick Off Cruise & Convoy (in nearby Watervliet), Jeep Invasion events will take place in and around the Silver Lake Sand Dunes in Mears, MI.

Registration, Friday breakfast, and the Kick Off Cruise & Convoy will begin at:
Lane Automotive Inc.
8300 Lane Drive
Watervliet, MI 49098

Registration, the Jeep Meet & Greet, Saturday dinner, and other key events will take place at:
Golden Sands Golf Course & Bucket Bar
2501 N. Wilson Road
Mears, MI 49436

Dune riding and other events, including the 8th Annual “Blessing of the Dunes” on Sunday (at Test Hill) will take place at:
Silver Lake Sands Dunes
Fox Road Entrance
Mears, MI 49436


Looking for a Place to Stay While You’re Here?

From hotels and lakeside resorts, to RV campgrounds and rustic tenting sites, we’ve got accommodations for all tastes in Silver Lake. Browse our area lodging options to start planning your stay. You’ll also want to check out our favorite places to find great food & drinks for a wide selection of dining options in the area.

Never been to our neck of the woods before? Welcome! While the packed lineup of Jeep Invasion events is sure to keep you busy throughout your stay, there’s much more to see and do in the Silver Lake area as well. From shopping and wine tasting, to swimming beaches and chartered sailing, it’s all here. Explore our Visitors Guide. It’s the perfect place to start as you plan your trip.

Online registration is now open! For more information about Jeep Invasion, including how to register, what this year’s schedule looks like, and what requirements to expect for your vehicle, visit the Jeep Invasion official website.

You surely won’t want to miss this year’s Jeep Invasion at the Silver Lake Sand Dunes!

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